Hi!
I link AutoCAD stuff in 3dsMax on daily basis. The models are created in AutoCAD and rendered in Max.
Sometimes, the linked mesh has its faces oriented in the wrong direction. In 3dsMax, there is a modifier called Normals that lets you Flip all normals or Unify them.
How do I flip the normal direction?
For reference, in Rhino (which also is a CAD software) there is a command called DIR