I think there is a crowd of users that wish their designers could get into Revit and use it more like SketchUp making transition to Revit fast and earlier. That I think is what Autodesk is responding to. Earlier integration of design into Revit will result in a high ROI for the product and more money in the pockets of companies plus, I believe, better integration of our designers concepts resulting the designs becoming reality quicker and easier for everyone working on the project.
Kevin