Advertising ideas!

[Les Therrien]

I am doing an add in the upcoming local magazine and wanted to tickle your brains for some ideas. I am open to almost anything, whether it be silly or serious. :idea: :?: :!:
I specialize in residential design.

[rhys]

I never advertise its all repeat work or recommendations. That said in marketing speak I do have a USP not uniterupted power, but unique selling point! Mine's low energy housing, search your mind for what you do best and more importantly what your clients think you do best. Try to make any ad about you,your client, and the building and you are of course brilliant at Time, Cost and Quality/Performance so say so :twisted:

[rhys]

Oh and make sure your averising is spelt correctly - don't ask me to proof read it :lol:

[gregcashen]

For my money, I would concentrate on what sets you apart from the others and focus on that. Pick up the clients that are looking for the service only you can provide and then dazzle them with all of the other stuff you do as well. In my area, we are the only company that processes dock and piling permits. We do almost all of the permits for this type of work. We also do custom waterfront residential. I would accentuate those terms in any advertising I did. I want people to know that if they want x,y,or z, they have come to the right place...the only place.

Also keep in mind that for services oriented companies, often advertising is not just about bringing in business but creating name awareness. You may not get a new customer because of your newspaper ad, but if someone says, "Hey, you should have John's House Design design your house," they are more likely to have a favorable response if John's House Design is familiar to them. This is the whole idea behind signs that contractors, architects, etc. put up outside buildings while they are being built. "Oh yeah, they built THAT building!"

[Les Therrien]

Rhys & Greg,

I should re-phrase myself and give out more information.

I am not a big advocate of advertising, since I know the Ad itself will not necessarily generate more clients. We are highly specialized in residential design and 90% percent of our work is based on repeat clients or referrals.
The Ad is specifically for brand marketing, and basically there as a reminder. Heck, I haven't even had any business cards for years! Occasionally I will put signs at the construction sites of high profile projects or key locations (high visibility areas).
I am pretty good as to what to do, and not to do. I've got all the tips from the www.architectsmarketingtips.com and I am pretty strong in the graphics department.
Aside from my work and projects, I am looking for ideas/concepts that will stick in peoples minds possibly irrelevant of the work aspect.
Basically getting my company associated with something non-work related.
You know! Like beer commercials, everyone is having fun!!!!

[Roger Evans]

What like

"Les is More" ?

works for me

Roger

[Les Therrien]

BRILLIANT!!!

Yes, s--t like that!! :wink:

I like how things get edited here. The substitution are hilarious!

[Roger Evans]

Yeah had a few problems

How About something on the lines of ..

"A House is a Therrien for Living in." ??


Roger

[Roger Evans]

Or something simpler ...

"Therrien for Living" ???


Roger

[bclarch]

"Want to learn how to do more with Les?"

[bclarch]

I will apologize in advance to those schooled in the classics for taking the following liberty.
"To design, perchance to build, Therrein lies the rub."

[beegee]

For in that design of Les's ( :shock: ), what dreams may come, when we have paid the builder's final account ?

Must give us pause....

[Roger Evans]

WhatboppedtheloopopthatwhambambedLes?

[Les Therrien]

can you say that 10 times in a row really fast?! :P

you guys make me laugh.

[Scott D Davis]

"Les filling! .....Tastes great!"

[jbalding48677]

Make sure you include your avatar, that should drum up plenty of business if not just catch people's attention.

[Les Therrien]

I would love to! However I fell Tim Burton may have a problem with it and that whole copyright thing and all.

Has anyone seen "Mars Attacks!"?
I love this movie. Finally a movie where all the main characters die! :twisted:

My family all make fun of me 'cause I love it. HUGELY creative!

[John K.]

Has anyone seen "Mars Attacks!"? I love this movie. Finally a movie where all the main characters die! :twisted: My family all make fun of me 'cause I love it. HUGELY creative!

Bingo! This ones been hangin' me up for a while. I finally know what the heck your avatar is...

jk

[Les Therrien]

I would prefer a full head shot for the avatar but this is the best i've found so far!

[k.armstrong]

Les - how do you find architect marketing tips - ive been getting the emails for years but never jumped into the full subscription

Ken

[WolffG]

I tried this slogan out for a while. Got some very peculiar looks.

"We transform the abstract into concrete"

[Kirky]

Planning and Building Fast Approval Hotline... Free Call 555...

[bclarch]

So Les, what did you finally decide to use?

[Les Therrien]

I ended up in a hurry for the deadline so whipped up something basic.
This year however, I am in the process of planning something bigger. Especially since our government has changed legislation which will be in my favour!