From the top of my head ... you should be able to obtain an ActiveX reference using vlax-ename->vla-object. Then each vla object has a Highlight method (that is each object linked to an actual entity). So the code should look something like this (assume en is the ename of the entity as you get from ssname):
Code:
(setq eo (vlax-ename->vla-object en)) ;Get the ActiveX Object
(vla-Highlight eo :vlax-true) ;Set highlight to true
The last line may be something different such as:
Code:
(vlax-Invoke eo 'Highlight :vlax-true)
Or possibly:
Code:
(vlax-Invoke-Method eo 'Highlight :vlax-true)