Session: DT128-3U
Title: BIM and Business Development
Instructor: Joseph Joseph
Course Description: Business development is one of the topics that are significantly neglected in the new world of evolving BIM. All the terminology, graphics, and approach in marketing material still reflects the CAD process. A large investment must be made in business development and marketing staff, educating them on what is BIM and why it serves clients. In addition, firms respond generically to BIM requirements without complete understanding of the client's expectation and/or understanding of the BIM Maturity level expected out of the final deliverable.